By Robert Wester, Director of Communication Development
The evolution of communication methods has always intrigued me. Before joining The Public Register, I was a Postmaster and Retail District Manager for the U.S. Postal Service. While paper and postage were once the only way to put information into people’s hands, today the most efficient delivery system is bits and bytes.
Email is the way the business world communicates. According to a whitepaper produced by The Radicati Group, a technology market research firm located in California, business email accounts total 929 million mailboxes and this figure is expected to grow about 5% over the next four years, and reach over 1.1 billion by the end of 2017.
The Radicati study further states, “In 2013, the majority of email traffic comes from business email, which accounts for over 100 billion emails sent and received per day. Email remains the predominant form of communication in the business space. This trend is expected to continue, and business email will account for over 132 billion emails sent and received per day by the end of 2017.” I’ll give you a second to take in what you just read…….The sheer volume is astounding!
So, how does our work day encompass the hundreds of emails we receive to our business account inboxes?
I asked a sampling of Investor Relations Officers at 600 public companies ranging from nano-cap to large cap in the southern region of the USA a series of pertinent questions to understand the impact of managing email on their job function.
The conclusion reached is that 33.5% of every workday is spent managing the sheer volume of email communications received by IR Officers. Even more important, 90% of emails are managed from mobile devices. There is no denying the importance of mobile technologies, especially for investor communications.
My role at The Public Register is to understand the changes that are shaping how we communicate and helping companies adapt new technologies. Email me to connect and share your thoughts.